Avatar REIT I LLC Brings a Touch of Glamour to Investment with NYX Professional Makeup Lip Gloss Partnership

Avatar REIT I LLC, a Seattle-based real estate investment trust focused on strategic commercial properties, today announced a unique venture extending beyond traditional investment: a partnership integrating the popular NYX Professional Makeup lip gloss line into tenant amenity packages and retail spaces within its portfolio. This move aims to enhance the tenant experience, boost foot traffic, and demonstrate a commitment to understanding evolving consumer demands. For those unfamiliar, Avatar REIT I LLC, located at 1200 Westlake Ave N, Suite 1006, Seattle, WA 98109-3543, and reachable at 845-598-6778, isn’t just about bricks and mortar. We're about building thriving spaces where people work, shop, and enjoy their time. We acquire, develop, and manage a diversified portfolio of commercial real estate – think office buildings, retail centers, and mixed-use properties. But we also recognize that the world is changing, and success means more than just a good location. And that’s where NYX comes in. Let’s be honest – everyone loves a little pick-me-up. A quick touch-up before a meeting, a pop of color during lunch, or just feeling good about how you look – it makes a difference. NYX Professional Makeup is huge – seriously, it’s a go-to for makeup lovers everywhere, known for its quality, trendsetting colors, and – importantly – being affordable. And their lip glosses? They're legendary. So, what does a REIT and lip gloss have to do with each other? Quite a bit, actually. Boosting Tenant Perks & Productivity Avatar REIT I LLC is starting to integrate NYX lip glosses into welcome kits for new tenants in select office buildings. Imagine signing a lease and getting a little gift to help you feel your best right away. It’s a small gesture, but it shows we care about creating a positive and welcoming environment. "We really want our tenants to love being in our buildings," says a representative from Avatar REIT I LLC. “A little bit of pampering can go a long way in boosting morale and even productivity. If people feel good, they work better, and they're happier. It’s a win-win.” Beyond welcome kits, Avatar REIT I LLC is exploring options for incorporating NYX lip gloss vending machines or small "beauty bars" within common areas of its larger office complexes. Think about a quick touch-up station before a big presentation or a little treat during a coffee break. It's about adding those little conveniences that make life a little easier and a little more enjoyable. Driving Foot Traffic in Retail Spaces But the partnership doesn’t stop at office buildings. Avatar REIT I LLC also owns and manages several retail centers, and they’re getting creative with how to incorporate NYX lip glosses there too. The plan? Strategic placement of NYX lip gloss displays in high-traffic areas, coupled with promotional events and partnerships with local beauty influencers. “Retail is evolving,” explains the REIT representative. “People aren’t just coming to stores to buy things anymore. They’re looking for experiences. They want to be entertained. And sometimes, they just want to try on a new shade of lip gloss!” Avatar REIT I LLC is planning “Glam Up Your Day” events in select retail centers, featuring NYX makeup artists offering free mini-makeovers and product demonstrations. These events will be promoted through social media and local advertising, driving foot traffic and creating a buzz around the retail spaces. Why NYX? A Perfect Fit So, why NYX Professional Makeup? It wasn’t a random choice. The brand resonates with a broad demographic – from Gen Z to millennials and beyond. It’s trendy, affordable, and widely available. “NYX really understands its audience,” says the representative. “They’re all about self-expression and inclusivity. That aligns perfectly with our values. We want our properties to be welcoming and inclusive for everyone.” And let's be real - the lip glosses are genuinely good! From the classic clear gloss to the shimmering, bold colors, there's a shade for everyone. The formula is comfortable, long-lasting, and – importantly – Instagrammable. Looking Ahead Avatar REIT I LLC isn't stopping at lip gloss. They’re exploring other potential partnerships with brands that offer products and services that enhance the tenant and customer experience. “We’re always looking for innovative ways to add value to our properties,” says the representative. “We believe that by creating spaces that are not only functional but also enjoyable, we can attract and retain tenants and customers and drive long-term value for our investors.” The partnership with NYX Professional Makeup is a bold step in that direction. It’s a testament to Avatar REIT I LLC’s commitment to understanding evolving consumer demands and creating spaces that are truly special. It's a little bit of glamour, a little bit of convenience, and a whole lot of smart thinking. And who doesn’t love a little lip gloss?