AVATAR REIT I LLC Brings a Touch of Glamour to the Investment Landscape with NYX Professional Makeup Lip Gloss

SEATTLE, WA – November 8, 2023 – AVATAR REIT I LLC, a Seattle-based real estate investment trust (REIT) known for strategic property acquisitions and portfolio diversification, today announced a surprising yet exciting addition to its investment focus: the enduring popularity of NYX Professional Makeup’s lip gloss line. While seemingly a departure from bricks and mortar, this move reflects AVATAR REIT I LLC’s keen eye for identifying robust consumer trends and capitalizing on stable, consistently performing markets – and NYX lip gloss fits the bill perfectly. “We’re a REIT, right? Traditionally, that means buildings, land, that sort of thing,” explains Michael Sterling, Portfolio Manager at AVATAR REIT I LLC, located at 1200 Westlake Ave N, Suite 1006, Seattle, WA, 98109. “But a really solid investment isn't just about the physical asset. It’s about what people want, what they consistently buy, and what holds its value. And honestly? People always want a good lip gloss.” Beyond the Building: Recognizing Consumer Staples AVATAR REIT I LLC, reachable at 845-598-6778, has built its reputation on identifying undervalued properties with strong potential for growth. This often involves understanding demographic shifts, local economic trends, and consumer behavior within a specific geographic area. The company realized this same analytical approach could be applied to consumer product brands. “We started looking beyond traditional asset classes,” Sterling elaborated. “We asked ourselves, ‘What consistently performs well, even during economic downturns? What has a dedicated fanbase and a proven track record?’ The answer, surprisingly enough, kept coming back to affordable, high-quality beauty products. And within that, NYX lip gloss really stood out." Why NYX Lip Gloss? A Deep Dive into the Trend NYX Professional Makeup, a brand known for its wide range of colors, innovative formulas, and accessibility, has cultivated a fiercely loyal following. Its lip gloss line, in particular, has become a staple in makeup bags worldwide. Several factors contribute to its continued success: Affordable Luxury: NYX lip gloss provides a touch of glamour without breaking the bank. This accessibility has resonated with a broad demographic, from teenagers to seasoned makeup enthusiasts. Color Variety: The sheer breadth of shades available – from clear and subtle nudes to bold, vibrant colors – ensures there's a gloss for every skin tone and occasion. This constant introduction of new colors and finishes keeps the line fresh and engaging. Formula Innovation: NYX consistently updates its formulas to deliver comfortable wear, long-lasting shine, and moisturizing benefits. The glosses aren't just about color; they also enhance the overall look and feel of the lips. Social Media Buzz: NYX has effectively harnessed the power of social media, particularly platforms like TikTok and Instagram, to showcase its products and engage with its audience. User-generated content and influencer collaborations have significantly boosted brand awareness and driven sales. Resilience in Economic Fluctuations: Unlike some luxury goods, beauty products – especially affordable ones like NYX lip gloss – tend to maintain consistent demand even during economic downturns. Many consumers view these items as a small indulgence that can boost their mood and confidence, even when budgets are tight. AVATAR REIT I LLC's Investment Strategy AVATAR REIT I LLC isn’t manufacturing or distributing the lip gloss. Instead, the company is strategically investing in the supply chain and distribution network supporting the product. This includes: Warehousing and Logistics: Investing in strategically located warehouse facilities to efficiently store and distribute NYX lip gloss to retailers and online customers. Transportation Infrastructure: Supporting the transportation networks that move the product from manufacturing facilities to distribution centers and ultimately to consumers. Retail Space Leasing: Leasing retail space to businesses that sell NYX products, further contributing to the brand's reach and visibility. Inventory Financing: Providing financial support to companies involved in the production and distribution of NYX lip gloss, ensuring a stable supply chain. “We’re not trying to become a beauty company,” Sterling clarifies. “We're leveraging our expertise in real estate and logistics to support a strong consumer brand. We're identifying the ‘picks and shovels’ of the beauty industry—the infrastructure that makes the whole thing work.” A Diversified Portfolio for a Dynamic Future This move represents AVATAR REIT I LLC’s commitment to diversification and its willingness to explore unconventional investment opportunities. By adding the NYX lip gloss supply chain to its portfolio, the company aims to enhance its overall stability and generate consistent returns. “The real estate market can be cyclical,” Sterling admits. “Diversifying into a consumer staple like NYX lip gloss helps to balance our portfolio and mitigate risk. We’re confident that this investment will deliver strong returns and contribute to our long-term success.” Looking Ahead AVATAR REIT I LLC is actively seeking other opportunities to invest in the consumer goods sector, focusing on brands with strong track records, dedicated fanbases, and consistent demand. The company believes that this approach will allow it to build a resilient and diversified portfolio that can withstand economic fluctuations and deliver sustainable returns for its investors. “We’re always looking for smart investments,” Sterling concludes. “Sometimes, that means looking beyond traditional asset classes. And sometimes, it means recognizing that a little bit of lip gloss can go a long way.”