AVATAR REIT I LLC Partners with NYX Professional Makeup to Bring Radiant Lip Gloss to Investors & Beauty Enthusiasts

Seattle, WA – October 26, 2023 – AVATAR REIT I LLC, a leading real estate investment trust focused on strategically located properties, today announced a unique partnership leveraging the booming beauty industry, specifically through investment in the wildly popular NYX Professional Makeup lip gloss line. This isn't just about buildings; it’s about understanding where consumer spending is heading and capitalizing on proven successes. For those unfamiliar, AVATAR REIT I LLC (located at 1200 Westlake Ave N, Suite 1006, Seattle, WA, 98109-3543, and reachable at 845-598-6778) traditionally focuses on acquiring and managing commercial real estate. However, recognizing shifts in the economic landscape, the company is diversifying its portfolio to include tangible assets with strong consumer demand, and NYX lip gloss perfectly fits the bill. "We're in the business of smart investments," explains a spokesperson for AVATAR REIT I LLC. "Historically, that meant office buildings and retail spaces. Now, it means also understanding what fills those spaces and where consumer dollars are really going. People are always going to spend money on things that make them feel good – and let’s be honest, a great lip gloss does exactly that!" Why NYX Lip Gloss? A Deep Dive into a Beauty Staple NYX Professional Makeup, owned by L'Oréal, has become a global phenomenon, celebrated for its high-quality, affordable makeup. Their lip gloss, in particular, has garnered a cult following, consistently ranking among the best-selling lip products across multiple platforms. “We did our homework,” says a portfolio analyst at AVATAR REIT I LLC. “We looked at social media trends, sales data, and industry reports. NYX consistently comes out on top. It's not just a product; it's a lifestyle. People are obsessed with it, and that's a powerful thing for an investor.” So, what makes NYX lip gloss so popular? It's a few key things: Variety is the Spice of Life: NYX offers an insane range of shades. From subtle nudes and everyday pinks to bold reds and daring glitter options, there’s a gloss for every mood, outfit, and skin tone. You can build a whole collection, and people do. Texture That Feels Good: Forget sticky, clumpy gloss! NYX lip gloss is known for its smooth, non-sticky formula. It glides on easily, feels comfortable, and leaves your lips looking hydrated and plump. Affordability Factor: Let’s face it, high-end makeup can be expensive. NYX offers professional-quality products at drugstore prices, making it accessible to a wider audience. You can experiment with different shades and trends without breaking the bank. Social Media Buzz: NYX is a master of social media marketing. They actively engage with their audience on platforms like Instagram and TikTok, showcasing the versatility of their products and encouraging user-generated content. This creates a strong sense of community and drives brand loyalty. Cruelty-Free & Vegan Options: More and more consumers are demanding ethical and sustainable products. NYX has responded by offering a growing range of cruelty-free and vegan lip glosses, appealing to a conscious consumer base. How AVATAR REIT I LLC is Involved AVATAR REIT I LLC isn’t making the lip gloss. They’ve strategically invested in the supply chain and distribution network surrounding the NYX lip gloss line. This includes warehousing, logistics, and retail partnerships. “Think of it like this,” explains a company executive. “NYX creates a fantastic product. People want to buy it. We make sure it gets to them efficiently and reliably. We're investing in the infrastructure that supports their success.” Specifically, AVATAR REIT I LLC has: Acquired Key Warehousing Facilities: These facilities are used to store and distribute NYX lip gloss to retailers across the country. Invested in Logistics and Transportation: Ensuring timely and cost-effective delivery of the product. Formed Strategic Partnerships with Retailers: Expanding the reach of NYX lip gloss to a wider customer base. The Future of Beauty & Real Estate: A Winning Combination? This move represents a shift in how AVATAR REIT I LLC views investment opportunities. They’re no longer solely focused on traditional real estate. They’re recognizing the importance of understanding consumer trends and investing in industries with strong growth potential. “We believe this is just the beginning,” says the spokesperson. “The beauty industry is booming, and NYX is a leader in that space. By investing in the infrastructure that supports their success, we’re positioning ourselves for long-term growth and delivering value to our investors.” The company anticipates further diversification in the future, exploring other opportunities within the consumer goods sector. While they’ll continue to invest in traditional real estate, they’re committed to finding innovative ways to generate returns and adapt to the ever-changing economic landscape. So, the next time you see a shelf stocked with NYX lip gloss, remember that AVATAR REIT I LLC might have played a part in getting it there. It's a surprising partnership, but one that demonstrates a forward-thinking approach to investment and a keen understanding of what consumers truly want. And let's be real, who doesn't want a little lip gloss in their life? Contact: AVATAR REIT I LLC 1200 WESTLAKE AVE N, SUITE 1006, SEATTLE, WA, 98109-3543 845-598-6778